
I want to create an impact. One of my first strategy to do so is to create a small business or to join an extensive network of innovation expert in the Netherlands. However, during my studies, I realized that I could contribute more to creating solutions to foster innovation in Africa, for instance, in Nigeria (my birthplace) and lecturers at my business school saw potential in the idea. The emerging countries in Africa have the potential as well because there are different innovation that could be implemented across various industries which are not in place. Economic experts from West Africa mentioned that implementing innovation solution might not succeed in Africa because there is a lack of infrastructure, less access to the internet and electricity.
Beginning of my Journey
End of March, I created an Innovation Consulting platform and one of the added value is to create a digital innovation hub for Africans https://www.consultingauthentic.com/. I created this consulting agency during the COVID-crisis which is mainly through a digital hub. Hence, a COVID is the main driver of this creation.
In addition to creating an innovation platform, to validate whether there is a market for that solution I set up a social media channel Facebook and created a tiny banner showing what innovation is about for people to like my page. Within five days, I had 397 likes on Facebook, and the majority of the users were African followers.

There were some interaction with my page and a high volume of clicks about 2,685. There are still more campaigns to carry out, including tools and content for the hub. I am on the right track!
Follow:
https://www.facebook.com/consultauthentic


