Power of influences
There is constant news about climate changes which may determine our consumer behaviours. Because consumers are becoming more sustainability-conscious about the brand they engage in and it determines which products/services they use. Social influencers such as Greta Thunberg & Leonardo de Caprio have been a great role model using their media influence to create awareness across Europe and beyond. Although sometimes news shared by influencers can be misleading, at the end of the day, we need to be extremely critical with what we feed our brains #foodforthought.
My lifestyle
As a working student, I also contribute to sustainable discussions. Moreover, because I am conscious of sustainability, it determines my choices and way of life. For instance, I cannot work for a Tobacco company or companies allegedly involved in child labour such as Nespresso, H&M and Primark. I use metal straws instead of plastics, separated trash bins such as plastics, glass and other waste and my deodorant containers are paper or metal-based containing natural ingredients. As of last, I spend money on quality clothing that is affordable but not entirely related to unfair mass production manufacturers. My clothing brands that I am fond of are Scotch & Soda & Gary Warmer.
As a resident in Europe, sustainable embeds in our behaviours. I encourage you to continuously partake in topics without having the feeling that we do not contribute because of every little contribution count.
Authentic You 